Heleen Dura – van Oord

Founding Partner

“Guts is doing things that others do not dare or do not see.”

Heleen is one of Peak’s founding partners. She previously co-founded international advertising player DQ&A Media and, one of the highlights of her many ventures, built up the LOEY awards to stimulate innovation in online innovation. In the long list of lessons that she learned the hard way, how to say ‘no’ was the most difficult – and the most important, “You can’t do it all. You don’t have to want to do everything.”

For Heleen, entrepreneurship is creating something out of nothing. This is where she helps founders thrive: winning the first customer, building the champion team, and fundraising.