European ABM data trailblazer will supercharge US expansion after its first venture round
17 January 2022, Copenhagen – America, say goodbye to marketing lists that are off-target and out-of-date. ABM disruptors Ocean.io are driving their US expansion following a $7m investment from Peak and existing investors.
Already helping hundreds of European and U.S clients4 including Sony, UserTesting, Brandwatch, and JGL to grow their businesses, Ocean.io is now celebrating its successful first funding round to accelerate its US expansion.
Ocean.io is revolutionising ABM (Account Based Marketing) through proven AI insights that transform the way sales and marketing find and target their prospects. Fast, tailored searches carve through the plethora of information available to laser-focus on accounts that are a perfect fit for a business’s Ideal Customer Profile (ICP).
Salesforce estimates that 92% of B2B marketers have an ABM programme5. But countless B2B businesses fail to fully capitalise on ABM due to inefficient processes and irrelevant prospects. Plus, Ocean.io understands ABM activity should be account-driven, not people-led, with the real value coming from having the relevant companies at your fingertips, not just a bunch of names from the marketing department.
Michael Heiberg, Ocean.io CEO and founder, said: “Our investors have seen the traction we are gaining, including a doubling of client numbers every two months. Every existing investor was involved in the latest funding round, showing the confidence in our capabilities and impact. This investment will help us to grow faster and help our customers as they grow exponentially within their markets.”
Johan van Mil, co-founder and Managing Partner of venture capital firm Peak, said: “Peak has more than a decade of experience in scaling marketplace, platform, and SaaS companies. Investing in a start-up with the calibre and ambition of Ocean.io was a no-brainer. In a time-poor and increasingly crowded world, hyper-personalised marketing and messaging is the key to better business. Ocean.io’s platform enables just that.”
Unlike inferior legacy tools, the intelligent Ocean.io platform creates hyper-relevant lists based on forensic examination of previous sales. Because the platform is context-aware, it doesn’t generate lists of companies with zero chance of buying. Instead, it identifies hot leads that would be missed by incumbent providers. With Ocean.io account lists are more specific, prospects are more relevant and sales teams are much more likely to sell.
Josh Pudnos, Director of Commercial Operations at Brandwatch, added: “Ocean.io has taken a unique and clever approach to providing only the highest quality prospecting business data so that we’re focusing our time on those most likely to benefit from our products.”
Founded in Copenhagen, Denmark, in 2017, the company’s granular data analysis is helping companies navigate through the noise so they can save time, effort and money by only pursuing the right prospects. The platform easily integrates with LinkedIn, Salesforce, HubSpot and Pipedrive, so target accounts and contacts can be exported, and searches saved to create highly-tailored marketing campaigns that drive revenue and rapid growth.
Find out more about Ocean.io and how it can help your business get the leads it deserves by visiting https://ocean.io.