IENS, the leading Dutch restaurant and reservation website, has been sold to TripAdvisor.
IENS, which was founded in 1998, is the largest restaurant and reservation website in the Netherlands. The website receives 20 million visitors annually and has a network of more than 20,000 restaurants, 1,550 of which can be reserved via the Seatme.nl sister website. The website receives 4,000 restaurant visits per week and 200,000 restaurant reviews on an annual basis.
Wout van der Wijk, CEO of IENS and SeatMe about the acquisition:
“The combined company has grown exponentially since IENS and SeatMe merged in 2012. IENS is by far the largest restaurant and reservation site in the Netherlands, and we are pleased to be part of Tripadvisor. marketing knowledge and and the huge international reach of TripAdvisor and lafourchette benefit.
Iens Boswijk, the well-known founder of IENS, is also delighted:
“As a founder of IENS, I am proud that IENS is ready to enter the next phase, and I am convinced that we would not have been able to find a better party than Tripadvisor.”