Peak Capital invests in Woonwebshop Flinders. Investment company Peak Capital takes a 20 percent stake in the Flinders residential web shop. Growth capital is used for the further development of the website and expansion abroad.
“The housing industry is on the verge of major changes, consumer behavior has changed drastically, and the internet is playing an increasingly important role in the orientation and purchase phase.” Traditional home shops are struggling to adjust, creating opportunities for new parties such as Flinders. in the genes “, says Thijs Gitmans, from Peak Capital. Last year the Home and Garden sector according to Thuiswinkel.org proved to be one of the fastest growers online.
Flinders was founded in 2010 by former director of internet consultancy firm Jungle Minds. The residential sector is a traditional sector where the fragmentation of suppliers is large and the degree of automation is low. “This offers opportunities for a disruptive party,” says Geert-Jan Smits. “We use the growth money to make the chain flatter and to make stocks available to suppliers. In addition, substantial investments will be made in 2014 in the further development of the web shop. Improving the online inspiration and personalization options are the biggest challenges in this. In addition, a rollout to Belgium is on the program. ”
Flinders is a residential store where consumers and businesses can find more than 10,000 design products. It is Flinders’ mission to make design accessible to everyone. It does this online with a webshop and its own online magazine, and offline with three cafés in Amsterdam and Groningen. Flinders café is a new concept in the design industry. Flinders has been voted twice in a row by Sanoma as the Best Woonwebshop in the Netherlands.
About Peak Capital
Peak Capital invests money, knowledge and network in fast-growing companies in the technology, media and communication sectors. Peak Capital was founded by experienced entrepreneurs such as Christiaan Alberdinkh Thijm, Menno Kenter, Johan van Mil, Heleen van Oord, Hans de Rooij and Hein Siemerink. Each of these partners has more than ten years’ experience in various business sectors, has a great deal of knowledge of the market and has a very large network. Peak Capital advises its participations and thus adds maximum value