written by
Johan van Mil

Flinders becomes part of the NINE UNITED Family 🎉

Venture Capital Investments 1 min read , January 4, 2021

Dutch-based furniture store Flinders BV has sold 100% of the Flinders shares from management and external investors RTL Ventures and Peak Capital. With this acquisition, Flinders now is part of Nine United Ecommerce at Nine United A/S in Denmark.

Geert-Jan Smits, founder of Flinders, is leaving the company to start an innovative and sustainable initiative for the furniture industry. COO Oscar Diele succeeds CEO Geert-Jan Smits to become the new CEO of Flinders. Flinders will continue to operate as a local entity and local brand within the NINE UNITED family. “We believe that Flinders is a very good fit with the NINE UNITED group,” says Oscar Diele,

“We share the same values and believe that strong results can only be made by people who care. Being part of NINE UNITED will allow us to continue our success story in the Benelux market.”

About Flinders

Flinders is the leading premium furniture retailer in the Netherlands and Belgium. The company, based in Zaandam (NL), offers 36.000 products, ranging from furniture, lighting to home & living accessories. It is the mission of Flinders to “make design-dreams come alive.” www.flinders.nl

Meet Nine United

Nine United is a privately held family of companies. The Nine United family covers a range of different areas; design, architecture, branding, garment accessories, window decoration, and sustainable development projects. Today Nine United employs more than 800 people. www.nineunited.com

Nine United E-commerce

Nine United E-commerce is the e-commerce segment of Nine United A/S. The segment currently includes three of the leading online shops in the European home & living market: AmbienteDirect, Connox, and Flinders. The aim of Nine United E-commerce is to jointly guarantee the best possible customer. www.nineunited-ecommerce.com


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